PRODUCT

YOMY

PROJECT: ONLINE DATING CONCEPT

During the extra time I had in 2020, I worked on an online dating concept that would answer user needs more than the available dating apps on the market. I treated this project as a real project, performing both quantitative as qualitative research and validation with end users.

MARKET OPPORTUNITY

My market research, via surveys and interviews, revealed many insights why current dating apps cause friction with users. Being timeconsuming, superficial and having the problem of overchoice were the biggest reasons why dating apps are losing popularity. Most users are looking for a partner or a date, but the majority of users is not convinced they can find a serious relationship online. This convinced me there was an opportunity to explore.

DESIGN PROCESS

Looking at what users do like about dating apps, gave me inspiration to ideate on a new concept. After elaborating on the key features, I built a working prototype to test if the interface was clear to the users. To validate the concept I designed a landingpage to show during validation interviews. The feedback was unanimously positive, but eventually the business case of building the app was not sustainable, indicating that the potential revenue would not outweigh the initial investment and marketing costs. Despite this outcome, the project was very entertaining.